How to use advertising on outdoor furniture at sports clubs and community organisations to create revenue

Your sports club, school, community or organisation is really keen on purchasing new outdoor furniture but you are not sure if you can afford it and are considering grants and other revenue generating schemes to help pay for the seating. Don’t look past advertising on your outdoor furniture which can bring in steady streams of revenue to help cover the cost of the initial outlay. Here is a quick how to guide on advertising on your outdoor furniture

What outdoor furniture can I advertise on?

You can pretty much use any outdoor furniture for advertising, the bigger the outdoor furniture the more advertising space you have to play with. For bench seating you can advertise on backrests or on seats. For tables and chairs or sheltered park settings, the large table space offers prime real estate for getting a message out to people walking past or sitting there. Grandstands or tiered seating provide a massive advertising opportunity along the back or side stands of a grandstand as well as on the seats.

What is the best way to add advertising to outdoor furniture?

Aluminium outdoor furniture offers a great platform for advertising due to its straight, flat edge and durable nature. There are a few things to consider when creating an ad, here are a couple of items to keep in mind:

• Ensure design is made to the correction specifications to fit the distinct available space and surface that will display the ads
• Have striking but complementary colour palettes to attract not repel the attention of passers-by.
• Avoid text heavy designs, keeps ads simple. Encourage engagement through clear messaging and call-to-actions.
• Once your design is complete you would need to have it printed on outdoor vinyl which contains UV inks and then applied to the outdoor furniture that you would like to utilise

How can I get advertising for my sports club or community?

A good start is to put together a brochure or sponsorship pack that outlines all the opportunities available for promotion. Researching potential sponsorships can be time consuming but is worth the investment. Top opportunities are often achieved through networking and word of mouth, approaching club members, family and friends. Other avenues include talking to local businesses or larger organisations looking for niche sponsorship who could benefit in the promotion and exposure to target markets your sports club can offer.

Your sponsorship package should outline the following:

• Benefits to the advertiser. Specify the number of people likely to view the advertisements on a weekly or monthly basis. Outline the general demographics, interests and characteristics of the audience so they can understand if this is one of their target audiences they are trying to reach
• Costs of advertising. Offer a variety of sponsorship options from premium or gold class to bronze or basic sponsorship options
• Details about your organisation. Within your package describe your organisation, what it represents, who it attracts, your mission and goals and the potential rewards of sponsorship.

The focus here is on using outdoor furniture as an untapped source of promotion, but a good sponsorship package should offer as many promotional opportunities as possible to entice the prospective sponsor. This could include website banners, editorials, ads in EDMs, club magazines, at events, advertising on banners and shelters, on club shirts, strips, at the canteen, radio, TV or video exposure, naming grandstands, preferred supplier status, mail outs, naming of events, trophies. The list goes on.

Best use of sponsorship on outdoor furniture

Your outdoor furniture featuring advertisers should be located in areas with high numbers of foot traffic. Grandstand seating is often the focal point of sportsgrounds where people meet, greet and spend considerable time watching the game. A perfect spot to place adverts in front of a captivated audience. Similarly, the canteen area is another popular attraction at sports clubs. Add some tables and chairs with advertising and you have a second area where people can notice and enjoy your advertising.

By successfully advertising on outdoor furniture and by engaging supportive sponsors, a sports club can bring in regular revenue to help with the costs of running the organisation.

If you are interested in finding out more about advertising or about our range of outdoor furniture and contact the team at Felton today on 1 800 834 016 for advice or a quote.